NEW YORK (AP) — The holidays are the busiest time of year for many small retailers and other businesses. But the holidays this year could be particularly challenging. Although inflation has retreated, ...

Sheryl Grey is a freelance writer who specializes in creating content related to education, aging and senior living, and real estate. She is also a copywriter who helps businesses grow through expert ...

These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts. Many, or all, of the products featured on this page are from our ...

A marketing plan is essential when you’re launching a new business or product. This plan guides your marketing activities, which may include building brand awareness, establishing your competitive ...

SMPs consists of many different building blocks, all of which come together to make up the bigger picture. Once the bigger picture is clear and goals are set, the SMP serves as a blueprint to devise a ...

This data is critical for shaping go-to-market (GTM) strategies, as it helps teams decide how to develop and position ...

<div class="rich-text"><p>Every day, you open your eyes to find your company joining thousands of others vying immediately for a human’s attention. And if those ...

Think a business plan is just paperwork? Think again. It’s essential for making a success of a venture. 70% of businesses that survive beyond 5 years follow a strategic plan. Aspiring entrepreneurs ...

How does a firm attract top lateral partners with large portable practices and, at the same time, retain its own rainmakers? Consultant John Hellerman and recruiter Gary Klein say the solution is the ...

We'll be in your inbox every morning Monday-Saturday with all the day’s top business news, inspiring stories, best advice and exclusive reporting from Entrepreneur. I understand that the data I am ...