Core Concepts of Paid Search Marketing - John Gagnon
45:56
YouTubeStukent
Core Concepts of Paid Search Marketing - John Gagnon
Learn how to determine the value of a click, how to calculate your break-even CPC, and how to setup your first ad campaign. You will also be introduced to "searcher's flow" and how that affects your campaigns. John Gagnon is a Bing Ads Evangelist (aka “search nerd”) at @Microsoft . He has worked for both Bing Ads and Google AdWords and is a ...
50.5K viewsMar 4, 2015
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